As VAS decided where to prioritize our resources and how to expand globally, COMPAS has been the best tool to gather all of our market intelligence and to drive the conversation and execution for our executive team.
Manuel Soares
CEO, Valley Agriculture Software (VAS)
VAS Accelerates Its Global Expansion
Situation
VAS is the market leader in the farm management software for the dairy industry with a presence in more than 40 countries (through third parties). To maximize the global opportunity in the 7 largest milk clusters around the world VAS had to re-think their global strategy.
Challenge
As VAS embarked on a global growth journey, there were many questions that needed to be answered. Which countries offer the best ROI and which distribution model to use? In which functional areas does VAS needs to invest to meet its global goals? VAS needed a systematic process to evaluate markets and a framework that brings the entire company to collaborate on the strategy and execution of the global plan.
Solution
Completed COMPAS Methodology and Best Practices:
- Prioritized optimal target countries
- Built a Value Added Reseller global program
- Aligned Executive and 2nd tier team to global KPIs
Benefits
VAS built a single global execution plan that aligned all functions to drive a sustainable and profitable business. VAS launched a world class global channel program and is on track to achieve its 3-year shareholders mandate.
VAS Accelerates Its Global Expansion
Situation
VAS is the market leader in the farm management software for the dairy industry with a presence in more than 40 countries (through third parties). To maximize the global opportunity in the 7 largest milk clusters around the world VAS had to re-think their global strategy.
Challenge
As VAS embarked on a global growth journey, there were many questions that needed to be answered. Which countries offer the best ROI and which distribution model to use? In which functional areas does VAS needs to invest to meet its global goals? VAS needed a systematic process to evaluate markets and a framework that brings the entire company to collaborate on the strategy and execution of the global plan.
Solution
Completed COMPAS Methodology and Best Practices:
- Prioritized optimal target countries
- Built a Value Added Reseller global program
- Aligned Executive and 2nd tier team to global KPIs
Benefits
VAS built a single global execution plan that aligned all functions to drive a sustainable and profitable business. VAS launched a world class global channel program and is on track to achieve its 3-year shareholders mandate.
Results
Build a global success partnership program for 20 countries
Establish and develop a global leadership team across all functions
Created a coordinated plan to expand non-US revenue to 40% in 3 years
